Yohji Yamamoto is a tailor and influential fashion designer based out of Tokyo and Paris. He is best known for his avant-garde tailoring (which many have described as masterful) that features traditional Japanese styles. He emerged during the 1970s to early 1980s and firmly stands against “fast fashion” as he refuses to follows trends.
"Fast fashion" is a term used to describe collections based on fashion trends straight from Fashion Week's recent Spring and Autumn runway shows. These trends are designed and manufactured as quickly and inexpensively as possible to allow mainstream consumers to buy current clothing styles at a lower price. The goal is to sell, sell, sell.
Instead of following this framework that has been dictated by others, Yamamoto leans more towards eccentric designs. His signature styles are typically oversized silhouettes in black drapery textures.
In 1972 Yamamoto started his first company Y's. In 1976, he released his first collection in Tokyo, and in 1987 his London flagship was opened to feature his clothes for men and women.
So far, Yamamoto is the only Japanese fashion designer to receive the French Chevalier de L’Ordre des Art et Lettres. He’s also received the American Fashion Award. In 2003 Yamamoto debut his Y-3 collection, later that year he was given the honour of designing Elton John’s costume for the Red Piano Tour in Las Vegas. Yamamoto is well known for his collaborations with brands like Adidas, Hermès, and Mikimoto.
At 72, Yamamoto is still, and will always be, a huge name in fashion.