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BRAND ARCHITECT

LULU UNLIMITED specializes in creating brands from concept to execution, offering services such as logo design, branding, roadmaps, and beyond. With a diverse clientele spanning wellness, beauty, spirits, and more, LULU UNLIMITED leverages a strategic, fresh approach to help brands connect with new audiences and unlock growth opportunities.

Creative Direction

CREATIVE DIRECTION

With over 20 years of experience in creative direction and publishing, LULU UNLIMITED has collaborated on advertorials with renowned companies like American Express, LCBO, and others. Our portfolio includes the publication of magazines such as LUSH, Ocean Drive, and ZINK magazines. HAROLD Magazine, which is our publication, is distributed internationally through Travelling Press in NYC and ADAPTIVE CHANNEL in Paris, France. To keep your brand at the forefront, the Creative Team at LULU UNLIMITED produces tailored photoshoots (including fashion shoots), videos (such as video stories), and content-driven narratives.

MAED
Creative Direction

PUBLISHING

For over two decades, LULU has served as Editor in Chief, Contributing Editor in Chief, and Publisher, creating cutting-edge editorial content and conducting interviews with international talent. With a refined editorial vision, LULU excels at connecting with and marketing innovative ideas, inspiring readers to explore beyond conventional products and trends.

THE HAROLD COLLECTIVE
Creative Direction

mod+women

the ageless society 40+

mod+women society is committed to empowering women aged 40+ through our transformative coaching services and innovative creative brand agency. We are also excited to introduce M Talks, a series of conferences coming in 2025 designed to inform and inspire women as they navigate their next chapter, covering essential topics including menopause and sexual wellness. Additionally, we have launched the inaugural issue of mod+women, featuring insightful interviews with top experts and luxury content on beauty, wellness, home, travel, and more, all tailored to the modern needs of this dynamic age group.

LEARN MORE
Experimental-events
Mod+Women

EXPERIENTIAL EVENTS

LULU UNLIMITED has an extensive track record in event creation and production, catering to a diverse range of scales and prestigious environments. Our portfolio includes everything from large-scale events like Nato and Warsaw Talks to the Canada Awards for Business Excellence within governmental circles to touring engagements alongside the Royal Family from Prince Charles to Her Royal Highness the Queen.. We've collaborated with entities such as Festival Hong Kong nationwide, produced private celebratory events for esteemed Interior design firm Yabu Pushelberg, and managed iconic experiences like the Andy Warhol Exhibit with Grace Jones and Artist Drake at the W in Miami to the Black Eyed Peas.. Our expertise also extends to high-profile events like creating the Nikki Beach Lounge at TIFF and bespoke launches for Spirit Brands like the launch of POP Champagne to STOLI brand parties to Heinekenevents +, as well as exclusive gatherings for luxury clientele around the globe.

Notably, the image provided above - we orchestrated the VALENTINO DOCUMENTARY Launch Afterparty at TIFF, creating a truly unforgettable experience.

Mod+Women
PAST CLIENTS + PARTNERS
TESTIMONIALS

“Simply put, Lulu makes things happen, fast! With her extensive contacts across multiple disciplines and industries, Lulu perfects the art of propelling products to achieving rapid growth and brand recognition by aligning them perfectly with the ideal retailers and partners.”

Tina Stokes Founder, Vegan Stokes

“I’ve had the pleasure of working with Lulu Vibert on various projects for the past 15 years. The knowledge, expertise and creativity she brings to her craft is impressive and her dedication to ensuring a seamless collaborative process distinguishes her from her peers. Lulu is a reliable, accessible, honest individual who remains un agging in her commitment to her profession and as such, I unreservedly recommend her as an event planner/producer.”

Pierre Jutras Entrepreneur and Hospitality Executive/Founder of Globol Restaurant
Former President of The Spoke Club

“The woman managed to get Italian fashion powerhouse Valentino to Toronto. For those in the know this is no small accomplishment – a mountain to Goliath scenario. But then every time we’ve worked together I’ve learnt to expect nothing less. Her creative talents, business acumen, entrepreneurship, and expertise in a wide variety of fields and disciplines are only exceeded by her extensive list of contacts. She understands a budget and regardless of financial considerations creates magic. She never fails to deliver. Characterized by her boundless energy and genuine caring soul, Lulu is an original.”

Rejean G. Beaudin Former Executive Producer of Fashion File

“I’ve had the pleasure of working with Lulu on many occasions over the past 10 years and I’ve always found it to be a riveting experience. She has exceptional talent, keen insight, and a wonderful creative vision. I would wholeheartedly recommend her to anyone trying to create a meaningful brand message, or wanting to me more relevant in the marketplace.”

David Barnes President, Executive Creative Director at King Street Media

“Always a pleasure working with you Lulu!”

Corinne Huard Founder/Principal MAED. COLLECTIVE

“Lulu has been the cornerstone of my brand’s transformation, propelling it to unprecedented heights. Her visionary leadership and meticulous attention to detail have not only broadened my horizons but also ensured authenticity throughout the journey. Collaborating with her has not just reshaped my brand’s appearance but has fundamentally changed me. Lulu’s profound insights and ability to envision possibilities beyond imagination make her an unstoppable force. She effortlessly grasps her clients’ needs, crafting a vision that transcends expectations. Beyond a consultant, she has become a trusted confidant, guiding me with unwavering clarity along my path to success.”

Kathryne Mejias Founder and CEO of Born For More

“With her assistance, we were able to introduce our brands to influential members on the global stage including noted architects and designers along with elite publications. Lulu contributed greatly to the beginning of many of our key partnerships in North America, many of which are still alive today.”

Mira Singh Former Director, DECIEM

“Lulu is a perfect example of a brand visionary, and she brings all the abilities to the table. She is one of the most focused, and goal-oriented, people I have had the pleasure of working with. Her passion and desire to find ways to “make it happen” is what makes her so unique!”

Dia Foley Founder, Community Sixty Six Skincare

“I had the pleasure of working with Lulu at the very beginning of building a new skincare brand leveraging our technology innovation. For someone like me coming from the technology side, Lulu helped me see how to craft a coherent brand and marketing story for multiple audiences, ultimately selecting one for further brand building. Lulu has her finger on the pulse of the industry and always comes to meetings with creativity and inspiration in spades! She’s never limited by past norms and trends. Lulu was flexible with our project, but importantly didn’t venture too far from her tried and tested methodologies and strategies. I hope to come back to Lulu again and again in the future!”

Samuel Winslow Director of Product Development, LiquiGlide

“Having had the pleasure of meeting LULU Vibert, a remarkable colleague in the Beauty Industry, I can confidently attest to her expertise in branding and her ability to translate her client’s visions into reality. Her contributions have been invaluable, and her work has a broad reach that is synonymous with being ahead of emerging trends in the beauty industry. For anyone seeking innovative strategic ideas to take their brand to the next level, LULU is the ultimate guide.”

Ewelina Aiossa CLINICAL SKIN Intersection of Pharma & Beauty | Beauty & Wellness Incubator & Disruptor | Big Beauty Pedigree + Indie Cred | Strategic Branding & Storytelling | Brand & Product Architect | Innovator | Advisor | Speaker

“I am delighted to share my gratitude for the exceptional support I’ve received from Lulu Vibert at mod+women. Lulu’s unwavering commitment to empowering women is truly commendable.

Lulu Vibert played a pivotal role in positioning me to be visible among my colleagues in the Beauty Industry. Her keen insights and meticulous approach helped me navigate the competitive landscape, allowing me to stand out and make meaningful connections within the industry. What sets Lulu apart is not just her business acumen but her genuine desire to see other women thrive.

Lulu Vibert’s dedication to empowering women is unmatched, making her an invaluable mentor. If you’re seeking someone who not only understands the business intricacies but is also genuinely passionate about women’s success, Lulu is your person.

In conclusion, I wholeheartedly endorse Lulu Vibert of mod+women for her exceptional contributions to empowering women in the Beauty Industry.”

Victoria Radford Radford Beauty

“Lulu exudes her brand. The first time we met she was so inspiring, passionate and generous in sharing her vast curated knowledge in the arena of ageing and what aids the journey. She shared so much of her time and information that put me on a path to understanding and implementing. Feeling like new again! A powerhouse of support that clears the path forward. Thanks, Lulu!”

Lynn Horricks

“I’ve had the pleasure of knowing Lulu Vibert for over 10+ years - and the best word I would describe her as would be POWERHOUSE. Lulu is a visionary whose fingers are on the pulse of the latest trends across multiple categories - ie. beauty, fashion, travel, music, luxury, beverage alcohol, etc. If you are looking to ideate and execute a new vision, strategy, or collaboration, Lulu is who you need to connect with to get it done...on time...on a budget...with surpassed results.”

Kimara Oram Marketing Leadership - Brand Marketing / Marketing Strategy / Innovation / Business Analysis

“Lulu has been my first Canadian work experience and I am highly grateful to her for the opportunity. It was a pleasure to be working with you Lulu, and I do hope that our paths cross again.

Your dedication to your profession is truly inspiring! Thank you for your time, knowledge and experience that you have generously shared with me.”

Yumna D. Freelance Digital Content Creator & Writer

“Supporting and Empowering Women Through the Years!

For more than two decades, my connection with Lulu has been a source of deep appreciation. The support extended by Lulu Vibert at LULU UNLIMITED has been instrumental in shaping my journey, and her unwavering commitment to fostering the growth of women deserves commendation.

In the early stages of my entrepreneurial venture in 2002, Lulu Vibert played a pivotal role in amplifying the visibility of my TONI&GUY salon in the competitive landscape of Toronto, Canada. Collaborating on her production of various events, including those sponsored by Benson & Hedges and the annual Yabu Pushelberg holiday events, I worked closely with Lulu as a team lead and key makeup artist. These experiences significantly contributed to the success of my businesses.

What sets Lulu apart is not just her extensive business expertise but also her authentic desire to see women succeed. Her recent launch of mod+women, the ageless society 40+, is a testament to her dedication. This platform is not only about elevating women in their careers but also addressing crucial aspects of their lives, such as menopause and sexual health.

Lulu Vibert has been more than a mentor; she has been a trusted friend throughout my journey. Whether it’s seeking guidance on branding, marketing, overall strategy, or making essential connections, Lulu is the go-to person.

In conclusion, Lulu Vibert of LULU UNLIMITED has played a vital and steadfast role in my career, and I wholeheartedly recommend her to anyone in search of unwavering support for their brand.”

Clarissa Borg Operations Director, Radford Studio

“Working with Lulu on my business branding was an absolute game-changer. The branding revamp gave my business a clear direction and cohesive identity that truly reflects its essence. The feedback I've received since the transformation has been incredible – everyone loves the new look! Lulu’s attention to detail, creativity, and understanding of my vision made the entire process seamless and enjoyable. I couldn’t be happier with the results!"

Julian West Hairstylist

"I have had the great privilege of working with Lulu Vibert on multiple projects. Lulu is classy and works at the highest standard and her attention to detail, branding and knowledge in this space is unmatched. It is very rare to find amazing and talented individuals. I would highly recommend working with Lulu and as Lulu is multi talented as an entrepreneur and Lulu's branding expertise is of the highest quality and her personal attention to each client and event as well as her Magazine is of the highest calibre. It has been and continues to be a privilege and honour to with such an amazing and talented woman. I will assure you all, that working with Lulu you will be in safe and in the best creative hands and mind. Thank you Lulu Vibert such an amazing experience."

Kerrin Black Founder & CEO Talent Finders

"Working with Lulu is an absolute delight! In the 4 years I've been at LULU UNLIMITED, I have learned so much more about being a designer. Lulu encouraged me to continuously hone my skills in the industry and frequently offered up creative advice that vastly improved my designs. Lulu has an engaging style; never sticking to boring routines. She always wanted to try out new things, which gave me room to experiment with my skills and made every project a thrill to work on!

She has a sharp eye for perfection that is paired with a visionary mind. Lulu is talented in creating new brands (as well as refreshing existing ones) all the way from the concept to the execution. She delivers branding to her Clients with a visual uniqueness that you can never find on generic templates. You also won't find many others that will go above and beyond to transform your brand into a stunning visual masterpiece like she does!"

Nadia Ahmed Designer

"In my early days as a social media novice, working with Lulu proved to be an incredible journey. She assumed a mentorship role, imparting invaluable lessons about the realm of media and entrepreneurship. Lulu's perspectives and inventive ideas have significantly nurtured the progress of my career. Her commitment to supporting her colleagues is unwavering, consistently reachable, and reliable. Her disposition is one of kindness and assistance, coupled with an impressive depth of knowledge."

Olivia Burwell Social Media Coordinator

"Lu and I worked together for over 20 years. Lu is an expert in her field and worked with me on building the Heineken brand equity in Canada through strategically targeting specific events and demographics. Lu is dialled in to the market, and a real pleasure to work with!!"

Tom Vella Business Development Consultant

"Lulu, you truly are such an exceptional brand architect. Being a visionary and trendsetter, your approach to business is leading-edge and so right for the times."

Shelley Rozenwald Global Beauty Adventurer

"It is my utmost pleasure to provide an endorsement for Lulu Vibert. During the Royal Visit with Prince Charles and Princess Diana, Lulu Vibert proved invaluable in her role as our Advance person for Prince Charles' activities. Lulu met the challenges of the last-minute itinerary adjustments with a calm and professional demeanour. She acted responsively and independently to find solutions to resolve any unanticipated issues as they became evident. Her decisive actions, coupled with her network of professionals across the country, facilitated a number of Tour enhancements and last-minute modifications seamlessly. Lulu's positive energy, coupled with her incomparable competency for multitasking and project management, was a contributing factor to the success of this national event. She left a positive impression with the Royal Couple as well as with the hundreds of regional and local event coordinators with whom she encountered."

Norma Passeretti Senior Management Consultant

"Lulu has been an instrumental part of my marketing strategy for over 13 years. During that time, she has helped guide my event executions and develop cutting-edge grassroots programs to reach & impress my target demo. When it comes to adding the cool factor and ensuring my marketing programs and events are hitting all cylinders, Lu is the best in the business!"

David Giancoulos General Manager, Liquid Refreshment Beverages at Mark Anthony Group

"Lulu is a woman of many talents!!!! She is a genius when it comes to luxury brands, creative management, and her overall global travels have brought out the most innovative ideas!

I am very lucky to have worked with Lulu and have her as a friend! She is one of a kind and very hard-working! I will always recommend her in all her fields of expertise! Event Planning, Product Launches, Magazine editing, and more!!!!

Thank you for being you, Lulu!"

Bianca Marzynski BeeHive Productions Founder & CEO
INTERNSHIP

"I wanted to take this opportunity and thank Lulu for the wonderful work experiences I had while I was trying to start a new career as a Graphic Designer. I worked on Digital Global magazines, which included issues of HAROLD, Sacred Lifestyle, and C Society.

Other work included design of banners, Landing Pages for Websites, Business Cards, Logos, Package Designs, Business Plan packages, Media Kits, Retail Reports, and more! She provided me with sharp advice as a Creative Director and shared her stories as a Mentor of life.

Her professionalism and attention to detail are fantastic. She is one of the most honest and creative people I've ever met. I will apply this knowledge and experience till the end of my career."

Kana Kobayashi
INTERNSHIP

"I got to spend some time with Lulu last summer working on editorial layouts, branding, and social media. She always pushed me to be my best and helped build up my confidence as a designer. The time I spent working with Lulu was mind-opening. She is one of the strongest, most creative women I've had the pleasure of meeting. Working with Lulu was definitely a valuable experience that I will take with me for the rest of my career."

Sara H.
INTERNSHIP

"My time at Lulu Unlimited was invaluable. While I was at Lulu Unlimited, I worked on 3 different magazines to source and create content that was on brand and relevant to their unique audiences. While working on the magazines, I learned a great deal about writing, editing, working under pressure, and creativity. I also learned about problem-solving and how to conduct myself professionally with clients and co-workers.

Under Lulu's guidance, I was also able to explore different career paths. I was able to try out social media, event planning, and even office management. My experiences at the company helped me discover what I was passionate about and showed me how I could turn that passion into a professional career. I tried new things without fear and developed myself both professionally and personally.

Lulu was and still is my biggest supporter. She encouraged me to try new things and to never give up. Her experience, commitment, and expertise inspired me every single day. Working with Lulu helped foster my strengths and strengthen my weaknesses. She taught me a great many things that I will carry with me throughout my life. I'm so grateful for everything that she taught me and everything that I learned while working with her. I wouldn't be the person that I am today without her."

Maria Rossi
INTERNSHIP

"It has been a pleasure working with Lulu Vibert. She has provided our students with great field experiences and the opportunity to work in environments that are not readily available to them, ie, editorial photo shoots. The students have thoroughly enjoyed their experiences and gained a stronger understanding of online publications, marketing, social media, writing, styling, research, and trend forecasting. Thank you, Lulu, for always supporting the students!"

Michelle Walc Field Education Coordinator, George Brown College
INTERNSHIP

"I just wanted to thank you for the wonderful experiences I have had working with you and your team the past two summers. I feel truly blessed! You are so wonderful to work with, and I feel like I have expanded and developed my portfolio in the right direction of the career path I want to take."

Sarah Zanon OCADU
INTERNSHIP

"My placement with Lulu Unlimited was incredibly valuable. I had the amazing opportunity to work on a large variety of different projects that were all very interesting and fun to work on. Lulu helped build my confidence as both a person and a designer and guided me every step of the way. Working with her has given me great experience that helped introduce me into the workforce and develop my skills and values. She always knew when to push me and help me bring out the best in my work. This is a work experience you won't get anywhere else in your studies and will really help you develop for your career. It was a pleasure working with her, and anyone else would be so lucky to do the same."

Sarah Greene
INTERNSHIP

"My internship with Lulu was definitely a valuable and memorable experience. I was given the chance to work on a wide variety of activities while being given the opportunity to showcase my creativity. I participated in a number of fantastic projects with top people from the fashion industry. However, the best part of my internship was having Lulu as a mentor. She demonstrated superior dedication and work ethic. Lulu showed me the endless possibilities of believing in one's dream. I will treasure my experience working with Lulu, no matter what career I pursue in the future."

Polaris Zhao
INTERNSHIP

"During my time working with Lulu and the team, the experience I gained was invaluable. Lulu was like a mentor to me, teaching me the many different aspects of the digital publishing world and always encouraging me to try different things. This internship will push you and allow you to have the opportunity to explore your many interests and skills, including graphic design, writing or PR. This is no 'coffee-run' or 'helping hand' type of internship; when you are part of the team, you play a critical role and will develop many valuable skills to take with you to the workforce. You will never be restricted to just doing certain things; you are always given the chance to grow and explore, which is important for a young adult just starting out in the industry to understand where their interests may lie. Overall, I highly recommend this internship for any motivated or driven person willing to put in the hard work. Not only will you get an extremely valuable experience, but also several great pieces to add to your portfolio."

Oleena Mak
INTERNSHIP

"My internship with Lulu Vibert was a valuable experience that provided many opportunities for career and skill development. Through assisting her on various projects such as Harold Luxury for Men and Lush Magazine, she guided me in exercising my creativity in multiple arenas. Some of my internship duties included researching, writing, and designing fashion-related articles. I also gained PR experience by making calls to multiple fashion brands for magazine article research. After my internship, she provided me with a full-time job opportunity in my chosen career field. Lulu directed me and my work with a keen eye and a kind heart, and offered me an insight into the real-world industry. On a personal level, Lulu represented a strong mentor figure, urging me to push creative boundaries and think outside the box. I can attest that any intern seeking to prove their worth in this internship will gain knowledge and experience that will prove invaluable in their future endeavors."

Jessica Cheng
INTERNSHIP

"Thank you for giving me the opportunity to grow in a place where I felt comfortable being myself. I learned so much from you, your work ethic, and your business. I'm excited to see where I end up next. You will always have a friend in me. You are such a free spirit and a very bold woman. The world needs more like you. We will definitely keep in touch."

Ronit Frigillana

"As a photographer with over 45 years of experience, I've had the privilege of working with many clients, but Lulu stands out as one of the most creative and eclectic I've collaborated with over the past 25 years. Her kind heart paired with her discerning and visionary eye constantly challenges me to see the world in new ways.

Lulu has an incredible talent for seamlessly blending art and commerce, making every project both inspiring and enjoyable. It's this unique dynamic that makes me always look forward to working with her."

Ivan Otis Photographer

"We have collaborated with Lulu for various events and media opportunities for close to 20 years. Lulu remains an ageless wonder and is always ahead of the trends. She approaches her work and relationships with passion and an open mind always striving for new heights. We always look forward to future opportunities to work together, and most of all, her new creations. Thank you Lulu."

George Yabu and Glenn Pushelberg Founders of Yabu Pushelberg